IBgard

Digital Campaign / web design & development

IBgard is a medical food product for Irritable Bowel Syndrome (IBS). Knowing that IBS is a frustrating, under-diagnosed, and undermanaged condition, we were tasked with devising the most effective strategies for getting IBgard in front of and in the shopping carts of IBS sufferers.

We had to first meet consumers where they typically begin their hunt for medical solutions: online. A website re-design was in order. With a streamlined UX, responsive design, ecommerce integration, and a hint of wow-factor, via custom animations (above), we successfully communicated the unique technology and efficacy of IBgard, while ultimately driving consumers to stores and online check-outs.

IBgard

In effort to capture our target audience across media, we created a lifestyle-focused print ad that appeared in People.



IBgard


To support our efforts in print and the online space, we carried our IBgard vision from mobile and desktop screens to TV screens across the country. We wrote, produced, filmed and edited a set of IBgard commercials, which emphasize IBgard as the solution to a condition that would otherwise significantly impact daily life.

In both sales numbers and brand-building, these ads have proven successful for IBgard.

IBgard
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