IBgard is a medical food product for Irritable Bowel Syndrome (IBS). Knowing that IBS is a frustrating, under-diagnosed, and undermanaged condition, we were tasked with devising the most effective strategies for getting IBgard in front of and in the shopping carts of IBS sufferers.
We had to first meet consumers where they typically begin their hunt for medical solutions: online. A website re-design was in order. With a streamlined UX, responsive design, ecommerce integration, and a hint of wow-factor, via custom animations (above), we successfully communicated the unique technology and efficacy of IBgard, while ultimately driving consumers to stores and online check-outs.